This is the best bed I have ever had. It is the top of the line Aireloom model, similar (if not identical) to the best Kluft models. Kluft owns and manufactures Aireloom. The mattress has hand-tied sides and a hand tufted top. The comfort layers are natural--Joma wool, cotton and Talalay latex. It has a true boxspring, eight way and handtied. This is a deeply comfortable and wonderful bed. The pocketed coils are conforming and supportive and the comfort layers are cushiony. I don't know what the firmness rating is but I would say it is a medium. After years of uncomfortable and just plain bad beds, this mattress is a dream come true for me.