I thought I had found the perfect bed when I stumbled across the i-Comfort while shopping for a new bed this past December. It seemed firm, yet had a pillow-top like softness that seemed might be the perfect fit. The smell was a bit of a challenge the first week as I found it to be pretty significant, but the bed seemed to make up for it. Over the first few months I noticed some changes as the memory foam seemingly began losing it's "memory" and turned into a permanent indentation at around the 5 month mark. I am 6'1 240 and single so I had taken to sleeping on various angles to see if that would help versus in the same spot, to no avail. For over $3000 I would have expected a better performing product and certainly one that would have lasted longer than a few months. Luckily after a forceful visit to the mattress store where I purchased it, it appears I will have a credit toward purchase of a new mattress, though I have to wait a couple of weeks for an "inspector" (which costs me $25) to come by to verify I'm not lying basically. Apparently mattress stores have yet to buy into the concept of customer service/customer loyalty. Note to self, deal with a large reputable/customer service-oriented company like Macy's when bed shopping again.

Just got a serta renew refined firm plush my understanding is you have to rotate this bed for even wear any of you people sinking into their bed may want to try that more often they say every 3 months!first night of sleep on new mattress tonite,will keep nformed!

Ok, so we originally bought the Insight queen model one month ago. No crazy smell or anything but it was crazy firm. Too firm. We named it "thud" because that's how we felt when we laid on it. No cozy comfy feeling, just thud. And don't even think about trying to be silly and push someone down on it, you may need to call 911. So we gave it time and hoped our bodies just needed to adjust. We didn't get a bad nights sleep at all. It wasn't uncomfortable to sleep on, just not the greatest. We gave it a full thirty days to see if we would love it more, and we never did. So today we went and tried other models (i have to admit, i stayed away from them before b/c of the price) and today purchased the Revolution queed model with adjustable base. That adjustable base is no joke. I feel old just saying I liked it. It really makes you feel like you're in a Craftmatic commercial just testing it, but once you have it raised up and then flatten it back down, the difference is insane. You feel pressure that you didn't know you were feeling before. We can't wait until it comes in (two weeks). Hopefully I'll update this post again later. Bottom line, I was so against spending the money until today (and I saw someone else did the calculations and its only $26 per month for the life of the bed, that's nothing when you consider the great sleep you'll be getting). If you like softer beds, the Revolution is the way to go. If you like torture, the Insight is for you...hehe.