How Mattress Companies Make And Market Mattresses

Brands and lines

Sealy	Posturepedic Posturepedic Crown Jewel Correct Comfort
Spring Air	Back Supporter Back Supporter Four Seasons Back Supporter LeForma Latex
Serta	Perfect Sleeper Super Premium Perfect Sleeper Ultra Premium Perfect Sleeper Showcase (Perfect Sleeper) Perfect Night
Simmons	Beautyrest Super Premium Series Beautyrest Ultra Premium Series Beautyrest World Class Premium Series Beautyrest World Class Crescendo Collection

Levels

As you can see above each manufacturer has a number of lines of mattresses. Within each line are famous "Good, Better, Best" labels.

Good - Fewer coils, fewer comfort choices, less durability
Better - Average coils, full line of comfort choices, average durability
Best - High number of coils, full line of comfort choices, high durability

Within each line there are at least three "labels" for you to choose from. One corresponding to "Good", one for "Better", one for "Best". Note that for some brands there may be several intermediate levels.

Similar beds often have different names!

Notice the example below. Both retailers have the exact mattresses but they are given different label names. Manufacturers and retailers do this to protect themselves from price shopping. If the consumer is unable to take an ad from one competitor to another, the retailer does not need to compete mattress versus mattress. This is one of the most confusing areas in purchasing a mattress.

Retailer #1

Brand Line Label Level Price

Therapedic Back Helper Gold Cordoba Good $399

Back Helper Gold Pinto Better $499

Back Helper Gold Cadillac Best $599

Retailer #2

Brand Line Label Level Price

Therapedic Back Helper Gold Sundance Good $399

Back Helper Gold Regal Better $499

Back Helper Gold Lincoln Best $599

fictional names...

Manufacturers will make different label names geared toward different types of retailers.

Sleep shops
Furniture stores
Department stores
National chain retailers