Mattress Buying Guide

How Mattress Companies Make And Market Mattresses

Brands and lines

Levels

As you can see above each manufacturer has a number of lines of mattresses. Within each line are famous "Good, Better, Best" labels.

• Good - Fewer coils, fewer comfort choices, less durability
• Better - Average coils, full line of comfort choices, average durability
• Best - High number of coils, full line of comfort choices, high durability

Within each line there are at least three "labels" for you to choose from. One corresponding to "Good", one for "Better", one for "Best". Note that for some brands there may be several intermediate levels.

Similar beds often have different names!

Notice the example below. Both retailers have the exact mattresses but they are given different label names. Manufacturers and retailers do this to protect themselves from price shopping. If the consumer is unable to take an ad from one competitor to another, the retailer does not need to compete mattress versus mattress. This is one of the most confusing areas in purchasing a mattress.

Retailer #1