I guess it's pretty common that manufacturers bed models have different names at different stores making it nearly impossible to compare pricing.  On the Stearns and Foster website I couldn't even find different models.  But I did find a Sealy model that is offered at several places. It's the Sealy SpringFree™ Fairway Dunes.  Our local Raymour and Flanigan furniture sells the queen for $2519.  It just so happens that I found it on line at several other mattress companies.  It's also $2519.  Does Sealy and other mattress companies mandate the selling price?  A lot of companies do share this practice on their products.  I also noticed that these mattress stores pretty much all say "We will not be under sold"!! 

I also noticed that these major manufacturers latex beds have more pads than the generics like SleepEz.  They just use more/different layers of thinner latex/foam.  This gets more and more confusing!!