First, the Rejevenite. We received this pillow free with our MyComfort bed purchase. My wife has been sleeping on it and loves it. I tried it and found it near perfect, too. It is hard to believe it is a firm, however, since your head sinks so readily into it. It has a loft of about 6.5"-7", but my head sinks to near the bottom. This is not too much of a problem, as I could "scrunch" up the pillow and it would remain scrunched. It doesn't feel like it is pushing back too much like other latex pillows, yet it has that great latex support when bottomed out, and slight bounce when head is lifted. Although I could use a little more loft to place my head higher when bottomed out, I would not want this pilow harder - I love its softness. Just a note, we received this pillow off the floor (not in plastic), so I actually question if this is a firm (the pillow could have been switched out of its cover which is labeled.) I would probably buy one like it for me, but I can't find one for less than $89. So...

I bought a JCPenney zoned latex after reading about it here ($35). Presumably, it is made by LI, as LI lists JCP as a retailer on their website. It looks just like LI's picture of their zoned - with smaller holes around the edge and larger ones in the middle. I did not find the center to be that much softer than the edges. In fact, for a pillow labeled medium, this one was extremely firm. My head would have had to weigh twice as much to sink to a level that was comfortable. Both on my side and on my back, I felt like my head was too high, leaving my neck angling slightly up - ouch! I didn't make it through a whole night. Also, comparing the two, the JCP weighs a lot more.

Looking for something in between the two, I have ordered the Simmons Beautirest talalay firm latex from Amazon for $40 shipped. The reviews said it really isn't very firm - I'm hoping that is true. I'll have it in a couple of days and will report.

I guess you have to put the clues together.

Since the inside is 100% latex foam rubber, and it is talalay latex foam, plus it is filled and finished in the USA that leads you to think it might be Latex International.  However, if you own another latex international pillow (known to be from them), you will recognize the mold # information that is part of your pillow.  You will also learn to recognize LI's product by looks and feel over time.

There may have been a press release by LI about supplying Louisville Bedding Co. at some point.  I can't remember for sure.

I checked and the mold #  is  .... 252165-10 Standard Cavity NO  5    ....  does this look like an LI number?   I guess I need to contact LI to  find out what the deal is.  I am just beginning this trip through trial and error of mattress/pillow land and so far it's them 3 me 0. Oh well, live and learn I guess because whats good for one person isn't going to be the answer for others.

That definitely sounds like LI.  I don't know of any other manufacturer using that mold # system to mark their pillows.  If anyone knows of one, please say something.